Poetic Substance is a bespoke writing services and poetry gifts business by urban poet John Latimer from Cumbernauld, Glasgow. John approached Arca Studios to develop a website to mirror his unique style of writing and poetry.
We developed the website with the vision of John being at the forefront of the design, this can be seen clearly in the home page where he is the main image with the Poetic Substance logo. We opted for a unique contrasting colour palette of light gray and gold to give the site a premium feel whilst retaining the overall feel of Johns urban work through various associated imagery.
The website has provided John with the ability to showcase his work through a portfolio gallery, integrate his work with his strong social media following and also the ability to sell his poetry skills for bespoke gifts.